2023 China International Digital Interactive Entertainment Exhibition, e neng e letetsoe haholo, e tsejoang hape e le ChinaJoy, e ile ea sisinya sethala ho tloha ka Phupu 28-31 Setsing sa Lipontšo sa Machaba sa Shanghai.Ka phetoho e felletseng selemong sena, ntle le pelaelo khoheli e kholo ea ketsahalo ena e ne e le: ho ikopanya ha lichaba tsa lefatše!
Lipontšo tse tsoang linaheng tse 22 le libaka tse pota-potileng lefats'e li bokana ChinaJoy, le lik'hamphani tse tummeng tse tsoang Chaena le linaheng tse ling.
Pontšo ea selemo sena e bile kopano e kholo ea lik'hamphani tse ka bang 500 tsa Machaena le kantle ho naha tse tsoang linaheng le libaka tse fapaneng tse 22.Mabitso a maholo a kang Qualcomm, Sony, Bandai Namco, DeNA, AMD, Samsung, Tianwen Kadokawa, RazorGold, My Card, Snap, Xsolla, VTC Mobile, AppsFlyer, le ba bang ba bangata ba kene moketeng oa ChinaJoy.Ba bonts'itse lihlahisoa tsa morao-rao tsa boithabiso tsa dijithale, mahlale a morao-rao le lits'ebetso, ho fa ba tlileng kopanong boiphihlelo bo haufi ba boithabiso bo chesang ka ho fetesisa ba lefatše ka bophara.
"Tlhaloso ea Lefatše" e Nka Mokhahlelo oa Bohareng e le Sehlooho se Chesang ka ho Fetisisa Pontšong
ChinaJoy, kemiso ea selemo le selemo ea indasteri ea lipapali, e fa motho e mong le e mong pono ea boemo bo atlehileng ba lipapali le indasteri ea Chaena.Ho tsoa liketsahalong tse sa sebetseng selemong sena, ho bonahala eka "khokahano ea lefats'e" e se e le eona taba e chesang haholo.Ho feta halofo ea mesebetsi e tšehetsang ea 40+ selemong sena e pota-potile sehlooho sa "globalization."
Sebakeng sa lipontšo sa BTOB, 80% ea lik'hamphani tse nkang karolo li mabapi le ts'ebetso ea ho tšela moeli.Likhamphani tsena li fana ka mefuta e fapaneng ea lits'ebeletso tsa lipapali joalo ka litefo, phatlalatso, le tlhahlobo ea lintlha.Holim'a moo, ho na le baeti ba likete-kete ba machabeng ba nkileng leeto le ikhethileng ho ea Chaena bakeng sa ketsahalo ena feela.Kaofela ba mona ho etsa marang-rang le ho hlahloba menyetla ea khoebo ea machaba.
Lipontšo: Linaleli Tse Tsoang Tsa 'Maraka oa Machaba le Bo-pula-maliboho ba Phatlalatso ea Lefatše ea Lipapali ea Chaena
Baetsi ba lipapali ba kang Giant Network, miHoYo, Lilith, Paper City, Eagle Game, IGG, le DianDian Interactive, bao e leng karolo ea pontšo ea ChinaJoy ea selemo sena, ke mehlala e khanyang ea lik'hamphani tsa Chaena tse atlehileng lefatšeng ka bophara indastering ea lipapali.
Giant Network, moqapi oa lipapali, o senotse hore morero oa bona oa papali ea ka tlung, "Space Adventure," o lokollotsoe pele ho moo ho neng ho lebelletsoe Asia Boroa-bochabela mme o fumane karabelo e ntle 'marakeng oa Vietnam.Ba na le merero e meholo ea ho lebisa mebaraka e meholo ea lefats'e joalo ka United States le Japane bakeng sa tlhahiso ea bona e latelang.
Papali ea miHoYo "Stellar Railway," e qalileng beta ea eona e bulehileng ea lefats'e ka la 26 Mmesa selemong sena, e entse chelete e kaalo ka $ 100 milione ho lekeno la lefats'e nakong ea matsatsi a 10 feela kamora hore e lokolloe.E hapile karolo ea 'maraka ea 22% Japane le 12% ho la US, e behiloe e le 'maraka oa bobeli le oa boraro o sebetsang hantle.
Papali ea Lilith "Call of Dragons," e fihletse chelete e fetang $ 30 milione ka kakaretso ea chelete ea machabeng nakong ea khoeli kamora ho qala."Viking Rise" ea IGG e bone chelete ea eona ea machaba ka makhetlo a mararo ka May ha e bapisoa le April, e leng se ileng sa etsa hore IGG e be papali ea bobeli e holimo ka ho fetisisa ea SLG ka mor'a "Castle Clash.""Whiteout Survival" ea DianDian Interactive e fumane sebaka sa ho ba ba 10 ba holimo bakeng sa lekeno la machaba ka Mots'eanong.
Baetsi bana ba lipapali ba ipabola limmarakeng tsa machaba, ba sisinya tlholisano e teng le ho khothatsa lik'hamphani tse ngata tsa lipapali tsa China ho bona menyetla e se nang moeli ea 'maraka oa lefats'e.Ba ntse ba holisa boteng ba bona lefatšeng ka bophara le ho nka phephetso ea ho ea lefatšeng ka bophara.
ChinaJoy e Fetolela ho "GlobalJoy"
Ha re khutlela liketsahalong tse sa sebetseng ka mor'a khefu ea lilemo tse peli, ChinaJoy e bile le liphetoho tse kholo.Taba ea pele, boholo ba baetsi ba lipapali hona joale ba nka ho ikopanya ha lichaba tsa lefatše ho hlokahala.Taba ea bobeli, sebaka sa lipontšo sa B2B se tletse ka bafani ba litšebeletso tse tšelang meeli, e leng se bontšang ho hlaha ha letoto la indasteri ea 'maraka oa lipapali tsa lefatše.Ho hlakile hore ChinaJoy e fetoha "GlobalJoy".
Lilemong tsa morao tjena, lik'hamphani tse ngata tsa lipapali tsa Chaena li ntse li atolosa boteng ba tsona lefatšeng ka bophara.Ba thehile li-brand tsa tlatsetso, ba thehile li-studio tsa mose ho maoatle, ba bile ba tsetela ho kapa ho fumana li-studio tse ling.Bohle ba ikemiselitse ho ba libapali tsa lefats'e indastering ea lipapali.Sheerke e 'ngoe ea tsona.Hona joale,Sheere atolositse tšebelisano-'moho ho linaha le libaka tse fetang leshome tse kholo, ho kenyeletsoa China, US, Canada, Japan, Korea Boroa, Jeremane, Singapore, Australia le Isiraele, e leng se hlohlelletsang kholo e tsoelang pele ea khoebo ea machabeng.Re lumela hore haufinyane re tla pakaSheermme bahlahisi ba bangata ba lipapali ba fumana katleho e kholo mererong ea rona ea "khokahanyo ea lefats'e".
Nako ea poso: Aug-21-2023
